Abstract to Tata Motors Essay

Tata Motors Limited ( planterly TELCO) is an Indian multinational automotive manufacturing attach to headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include rider cars, trucks, vans, coaches, passeles and army vehicles. It is the worlds eighteenth-largest motor vehicle manufacturing society, fourth-largest truck manufacturer and second-largest bus manufacturer by volume.Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Luck flat, Sanand, Dharwad and Pune in India, as well as in Argentina, southeastern Africa, Thailand and the United Kingdom. It has research and maturation centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the United Kingdom. It has a bus manufacturing articulate go with Marcopolo S.A.,a construction equipment manufacturing joint venture with Hitachi and a joint venture with Fiat in India. Founded in 1945 as a manufacturer of locomotives, the compa ny manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969.6Tata Motors entered the passenger vehicle food market in 1991 with the launch of the Tata Sierra and in 1998 launched the first fully indigenous Indian passenger car, the Indica. Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles ships company in 2004 and the British premium car maker panther cut back Rover in 2008. Tata Motors is listed on the Bombay Stock Exchange, where it is a constituent of the bovine spongiform encephalitis SENSEX index, the National Stock Exchange of India and the New York Stock Exchange. Tata Motors is ranked 314th in the 2012 Fortune Global 500 ranking of the worlds rangygest corporations. flushTo be passionate in anticipating and providing the best vehicles and find outs that excite our customers globally. Vision around admired by our customers, employees, business partners and sh areholders for the expe rience and value they enjoy from organism with us. Culture* Accountability* Customer & product focus* Excellence* hieValues* Inclusion* Integrity* Accountability* Customer* Innovation* trouble for the environment* Passion for excellence* AgilityProduct PortfolioBrands 1. Tata Sumo 2. Tata Safari3. Tata Indica 4. Tata Indica Vista5. Tata indigo 6. Tata Manza7. Tata Indigo Marina 8. Tata Winger9. Tata Magic 10. Tata Nano11. Tata Xenon XT 12. Tata Aria13. Tata Venture SWOT Analysis lastingness 1. One of the most established company in automobile sector2. large & extensive distribution and service cyberspace3. Good market penetration in the taxi & rental segment4. Expert service professionals available5. Many associations like Jaguar soil Rover, Hispanso, Macropolo etc which accessions international presence6. Dedicated engineering and R&D department7. much than 60,000 employees8. Highly diversified product portfolio Weakness 1. Limited international presence2. whatevertimes fa ces alleged quality and durability issues3. Not much customer meshwork programs and activities Opportunity1. Expanding automobile market and available space for competitors2. Increasing per capita income and get capability of potential customer base3. Leveraging customer engagement experience to acquire new customers4. Leveraging mergers and acquisitions to acquire newer technology5. Augmenting the distribution and service network in various countries Threats 1. Increasing fuel costs2. Competition from other big automobile giants3. Competitive products offering same level features at a lesser price4. Product innovations and frugal engineering by competitorsAutomobile market in IndiaThe automotive industry in India is one of the larger markets in the world and had previously been one of the fastest ontogeny globally, but is now seeing flat or negative growth rates.Indias passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an one-yea r production of more than 3.9 zillion units in 2011.According to recent reports, India overtook brazil nut and became the sixth largest passenger vehicle producer in the world (beating such(prenominal) old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units in the take to the woods of 2011-12. In 2009, India emerged as Asias fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand.In 2010, India beat Thailand to become Asias third largest exporter of passenger cars. As of 2010, India is star sign to 40 million passenger vehicles.More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second (after China) fastest growing automobile market in the world in that year.According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 4 million by 2015, no longer 5 million as previously projected. The production of passenger vehicles in India was recorded at 3.23 million in 2012-13 and is expected to grow at a merge annual growth rate (CAGR) of 13 per cent during 2012-2021, as per info published by Automotive Component Manufacturers Association of India (ACMA). The majority of Indias car manufacturing industry is based around three clusters in the south, horse opera United States and north. The southern cluster consisting of Chennai is the biggest with 35% of the revenue share.The western hub near Mumbai and Pune contributes to 33% of the market and the northern cluster around the National Capital component contributes 32%. Chennai, with the India operations of Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo, and PSA Peugeot Citron is about to begin their operations by 2014. Chennai accounts for 60% of the countrys automotive exports.10 Gurgaon and Manesar in Haryana form the northern cluster where the countrys largest car manufacturer, Maruti Suzuki, is based.11The Chakan corridor near Pune, Maharashtra is the western cluster with companies like planetary Motors, Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz, Land Rover, Jaguar Cars, Fiat and host Motors having assembly plantsin the area. Nashik has a major base of Mahindra & Mahindra with a UV assembly unit and an Engine assembly unit. Aurangabad with Audi, Skoda and Volkswagen excessively forms part of the western cluster.Another emerging cluster is in the state of Gujarat with manufacturing facility of General Motors in Halol and further planned for Tata Nano at their plant in Sanand. Ford, Maruti Suzuki and Peugeot-Citroen plants are also set to come up in Gujarat.Kolkata with Hindustan Motors, Noida with Honda and Bangalore with Toyota are some of the other automotive manufacturing regions around the country. CompetitionTata Motors enjoys giant-sized growth thanks to its Nano cars . The company Indias largest automobile maker by sales makes buses, trucks, tractor-trailers, passenger cars (Indica, Indigo, Jaguar, Land Rover, Safari, Sumo, and the popular micro car Nano), light commercial vehicles, and utility vehicles. It also makes construction equipment and provides IT services. Tata Motors sells finished more than 1,000 dealers in India, as well as exports vehicles to countries in Africa, Asia, Europe, the Middle East, and South America. In addition, the company distributes Fiat-brand cars in India through its Tata-Fiat dealer network. List of CompetitorsCommercial vehicles1. Ashok Leyland2. Volvo motors3. Swaraj Mazda4. Mahindra motorsPassenger Vehicles1. MSIL2. Hyundai motors3. Honda motorsReferenceshttp//www.slideshare.net/ykartheekguptha/tata-motors-2010-ppt-by-karthik http//www.tatamotors.com/http//en.wikipedia.org/wiki/Tata_Motorshttp//www.mbaskool.com/brandguide/automobiles/5022-tata-motors.html